KEVIN HONGGO

2001550142

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF BRAND PARTICIPATION, BRAND ADVOCACY, BRAND INVOLVEMENT PRICE OF BRAND, & QUALITY OF BRAND ON CONSUMER PREFERENCE IN MILENIAL GENERATION IN MITSUBISHI COMPANY (STUDY CASE :PT DWINDO BERLIAN SAMJAYA)