RIANY KRISTINA BARUS

2001558435

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

Campus

THESIS TITLE ANALYSIS OF THE INFLUENCE OF CONSUMER SATISFACTION, SOCIAL INFLUENCE, NOVELTY SEEKING, AND STATUS CONSUMPTION AGAINST GENERATION Z CUSTOMER ATTITUDE (CASE STUDY: COUNTERFEIT SHOE PRODUCTS IN JABODETABEK)