DICKY DAVIDSON

2001565421

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION, AND ITS IMPACT TO CUSTOMER LOYALTY AT CAFE COCOMAS TERRACE, CIBUBUR JUNCTION BRANCH (PT. BUMI BERKAH LESTARI)