INDAH SEPTIANI

2001591400

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE LITERATURE STUDY IN THE DEVELOPMENT OF HYPOTHESES ON THE EFFECT OF SCARCITY MESSAGES ON IMPULSIVE BUYING DECISIONS WITH PANIC BUYING PHENOMENON AS MODERATOR VARIABLE IN COVID-19 PANDEMIC SITUATION: ONLINE MEDIA CONTENT