ANISSA BUNGA RIZKY

2001594352

Degree Strata 1

Program/Study Program Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS THE EFFECT OF EXPERIENTIAL MARKETING AND E-SERVICE QUALITY ON E-WORD OF MOUTH AND ITS IMPACT ON BANK'S CORPORATE REPUTATION (STUDY ON MOBILE BANKING SERVICES OF THE BANK'S CORPORATE IN CATEGORY OF BUKU IV IN BEKASI AREA)