NUR KUSUMA ASIH

2001604681

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF CELEBRITY ENDORSEMENT AND E-SERVICE QUALITY TOWARDS PURCHASE INTENTION AND ITS IMPACT ON THE CONSUMER'S PURCHASE DECISION OF E-COMMERCE SERVICE (STUDY ON STUDENTS OF BINUS UNIVERSITY BEKASI)