LENA YANTI

2001607052

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF SOCIAL MEDIA MARKETING THROUGH GABUNG BINUS INSTAGRAM AND E-SERVICE QUALITY ON E-SATISFACTION AND ITS IMPACT ON CUSTOMER ENGAGEMENT (CASE STUDY ON GENERATION Z STUDENT OF BINUS UNIVERSITY JAKARTA)