LIVIA MARGARETHA SITUMORANG

2001608641

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

Campus

THESIS TITLE LITERATURE STUDY IN THE DEVELOPMENT OF HYPOTHESES ON POPULARITY MESSAGES ON IMPULSIVE BUYING DECISIONS WITH PANIC BUYING PHENOMENON AS MODERATOR VARIABLE IN COVID-19 PANDEMIC SITUATION: OFFLINE MEDIA CONTENT