BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 62
FATIMAH MUTHMAINNAH
FATIMAH MUTHMAINNAH
2001902791
Degree
Strata 2
Program/Study Program
Information Systems Management
Faculty/School
BINUS Graduate Program
THESIS TITLE
THE EFFECTS OF HIERARCHY OF MILLENIAL CUSTOMER NEEDS ON BRAND EQUITY AND INTENTION TO BUY IN SOCIAL COMMERCE