WISENO ADI PURNOMO

2001913675

Degree Strata 2

Program/Study Program MM (Management)

Faculty/School BINUS Business School Master Program

Campus

THESIS TITLE ANALYSE THE EFFECT OF ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA MARKETING EFFORT TO WILLINGNESS TO PAY IN-APP PURCHASE OF FREEMIUM MOBILE GAME APPLICATION WITH CUSTOMER BRAND IDENTIFICATION AS MEDIATION VARIABLE