wiseno adi purnomo

2001913675
Jenjang Strata 2
Program MM (Management)
Fakultas BINUS Business School Master Program
Judul Thesis ANALYSE THE EFFECT OF ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA MARKETING EFFORT TO WILLINGNESS TO PAY IN-APP PURCHASE OF FREEMIUM MOBILE GAME APPLICATION WITH CUSTOMER BRAND IDENTIFICATION AS MEDIATION VARIABLE
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