WISENO ADI PURNOMO

2001913675
Degree Strata 2
Program/Study Program MM (Management)
Faculty/School BINUS Business School Master Program
THESIS TITLE ANALYSE THE EFFECT OF ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA MARKETING EFFORT TO WILLINGNESS TO PAY IN-APP PURCHASE OF FREEMIUM MOBILE GAME APPLICATION WITH CUSTOMER BRAND IDENTIFICATION AS MEDIATION VARIABLE
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