endwien hersetyawati

2040002713
Jenjang Strata 3
Program Doctor of Research in Management
Fakultas BINUS Business School Doctoral Program
Judul Disertasi THE ANTECEDENT OF NEGATIVE ELECTRONIC WORD OF MOUTH AND THEIR EFFECTS ON PURCHASE INTENTION OF ENERGY DRINK: THE MODERATING ROLE OF SOCIAL NETWORKING SITES AND COMPANY MITIGATION RESPOINSES
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