ENDWIEN HERSETYAWATI

2040002713

Degree Strata 3

Program/Study Program Doctor of Research in Management

Faculty/School BINUS Business School Doctoral Program

DISSERTATION TITLE THE ANTECEDENT OF NEGATIVE ELECTRONIC WORD OF MOUTH AND THEIR EFFECTS ON PURCHASE INTENTION OF ENERGY DRINK: THE MODERATING ROLE OF SOCIAL NETWORKING SITES AND COMPANY MITIGATION RESPOINSES