RENALDY SETIAWAN

2101627332

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE BUSINESS DEVELOPMENT OF KETEPAK APPROACHING WITH SOCIAL MEDIA, INFLUENCER MARKETING, CUSTOMER REVIEW AND REFERENCE GROUP TOWARD CONSUMER PURCHASE DECISION ON FOOD PRODUCT IN INDONESIA ONLINE MARKETPLACE DURING THE COVID19 PANDEMIC