FITRI OKTAVIANA

2101635706

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION, TECHNOLOGY ADOPTION, AND PRICING STRATEGY ON BUSINESS PERFORMANCE OF SMES IN KOMUNITAS PENGUSAHA MUDA BANTEN (KPMB) KOTA SERANG DURING THE COVID-19 PANDEMIC