ALEXANDRA RIZKY EKA PUTRI CAHYANI

2101637850

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

Campus

THESIS TITLE THE ANALYSIS OF OMNICHANNEL CHATBOT AI'S INFLUENCE TOWARDS FAST FASHION INDUSTRY'S PURCHASE INTENTION WITH CUSTOMER SATISFACTION AS THE MEDIATOR AND LIFESTYLE AS THE MODERATOR