LAURENTCIA LIUSANSKY

2101646400
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
THESIS TITLE ANALYSIS OF THE INFLUENCE OF NON-MONETARY PROMOTIONS, PARASOCIAL INTERACTIONS, AND ONLINE REVIEW CREDIBILITY ON CUSTOMER PURCHASE INTENTION OF COSMETIC PRODUCTS ON THE E-COMMERCE PLATFORM DURING THE COVID-19 PANDEMIC IN JAKARTA
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