JASON FLORIAN

2101651735

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF CUSTOMER SATISFACTION AND ELECTRONIC WORD OF MOUTH (E-WOM) ON COMPETITIVE ADVANTAGE DURING THE COVID-19 PANDEMIC (CASE STUDY ON SALES OF CUSTOM MOTOR SPARE PARTS AT STARGAZER SPEEDSHOP STORE AT SHOPEE)