ELVIYANA

2101659473

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF BRAND IMAGE, BRAND TRUST, AND CELEBRITY ENDORSEMENT ON E-PURCHASE DECISION OF REEBOK SPORTS SHOES (CONSUMER STUDY OF REEBOK BRAND SPORTS SHOES ON E-COMMERCE IN RIAU PROVINCE)