EKA AULIA FARADILA

2101685673

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT, PRODUCT QUALITY AND PROMOTION ON THE PURCHASE DECISION OF FAST-FOOD RESTAURANTS PRODUCT DURING COVID-19 PANDEMIC (CASE STUDY OF MCDONALDS BATAM)