MICHELLA CECILIA ISWANTO

2101688076
Degree Strata 1
Program/Study Program International Marketing
Faculty/School BBS Undergraduate Program
THESIS TITLE THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, HEDONIC MOTIVES AND MONETARY SALES PROMOTION ON ONLINE IMPULSIVE BUYING BEHAVIOR AT ONLINE MARKETPLACE WITH OPENNESS PERSONALITY AS MODERATING VARIABLE
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