GHAZY RAFIF AGUSTIAN

2101702250

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF SOCIAL MEDIA ADVERTISING AND CELEBRITY ENDORSEMENT ON PURCHASE INTEREST AT DESA JONGKON CAFE AND RESTAURANT SENTUL BOGOR (SURVEY ON INSTAGRAM OR TIKTOK SOCIAL MEDIA USERS)