BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 65
YULIANA EKA PUTRI
YULIANA EKA PUTRI
2101705385
Degree
Strata 1
Program/Study Program
Management & Information Systems
Faculty/School
School of Information Systems
THESIS TITLE
ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CUSTOMER RESPONSE AND IMPACT ON BRAND EQUITY (CASE STUDY : ONLINE SHOP XYZ)
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