ANGKASA AGELION MANOPPO

2101713696
Degree Strata 1
Program/Study Program International Marketing
Faculty/School BBS Undergraduate Program
THESIS TITLE ANALYSIS OF THE EFFECT OF SELF-CONGRUITY AND FUNCTIONAL CONGRUITY ON E-WOM THAT AFFECT PURCHASE INTENTION WITH SELF CONSTRUAL AS A MODERATOR VARIABLE (CASE STUDY: PT. YUMMY FOOD UTAMA)
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