ANGKASA AGELION MANOPPO

2101713696

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

Campus

THESIS TITLE ANALYSIS OF THE EFFECT OF SELF-CONGRUITY AND FUNCTIONAL CONGRUITY ON E-WOM THAT AFFECT PURCHASE INTENTION WITH SELF CONSTRUAL AS A MODERATOR VARIABLE (CASE STUDY: PT. YUMMY FOOD UTAMA)