BENEDICTUS DICKY INDRAWAN

2101725696

Degree Strata 1

Program/Study Program Public Relations FEC

Faculty/School Faculty of Economics and Communication

Campus

THESIS TITLE EFFECTIVENESS OF GAMIFICATION STRATEGY IN SHOPEE’S MARKETING PUBLIC RELATIONS TO INCREASING SHOPEE’S CUSTOMER LOYALTY (STUDY OF SHOPEE USERS AT 16 – 30 YEARS OLD IN KOTA MALANG)