VIDANICKA MARTHENSZ

2140048690
Degree Strata 2
Program/Study Program MM (Marketing)
Campus
THESIS TITLE THE RELATIONSHIP OF PRODUCT ATTRIBUTES, PERCEIVED CONSUMER EFFECTIVENESS,ENVIRONMENTAL ATTITUDE, ECOLOGICALAFFECTION, ENVIRONMENTAL CONCERN, ANDGREEN PURCHASE BEHAVIOUR TOWARDS ECOFASHION PRODUCT BETWEEN GENERATION X, Y, AND Z IN INDONESIA