BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 65
AIMEE GIAN HARYANTO
AIMEE GIAN HARYANTO
2201728793
Degree
Strata 1
Program/Study Program
Management
Faculty/School
BBS Undergraduate Program
THESIS TITLE
The Effect of Influencer Endorsement Characteristics on Brand Image and Purchase Intention of TikTok Users