FILBERT BERNARDY

2201729631

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF PRODUCT INNOVATION AND PRODUCT QUALITY ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE OF FASHION UMKM PRODUCTS IN ELECTRONIC MARKETPLACE INDONESIA BY GEN Y AND GEN Z AS INTERNET USERS IN JABODETABEK