AZZAHRA DWI RAHMAWATI

2201737116

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE GRIGORA'S BUSINESS DEVELOPMENT THROUGH AN ANALYSIS APPROACH OF THE INFLUENCE OF CONSUMER REVIEWS AND RATINGS, INFLUENCER REVIEWS, AND REFERENCES GROUP ON THE PURCHASE DECISION OF FROZEN FOOD PRODUCTS