DEVINA ISBANDI

2201739765

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF INSTAGRAM CONTENT MARKETING ON CUSTOMER ADVOCACY OF GENERATION Z IN JAKARTA WITH BRAND TRUST AND CUSTOMER ENGAGEMENT AS MEDIATOR VARIABLES IN BLOOMKA BRAND (PT. CIPTA MAJU KREASINDO)