NOVITA SARI

2201741012

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

Campus

THESIS TITLE ANALYSIS THE EFFECT OF DIGITAL MARKETING TOOLS, SOCIAL MEDIA AND INFLUENCER MARKETING ON PURCHASE DECISION THROUGH BRAND LOYALTY AS INTERVENING VARIABLE (CASE STUDY ON E-COMMERCE PT.XYZ)