ALVINA FELICIA LUKITO

2201744342
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
THESIS TITLE EFFECT OF SOCIAL MEDIA MARKETING, CELEBRITY ENDORSER AND ONLINE REVIEWS ON BRAND IMAGE IN THE SKINCARE INDUSTRY ON INDONESIAN E-COMMERCE (STUDY ON GENERATION Z AS SKINCARE USERS IN JABODETABEK AREA)
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