BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 66
Virginia Antoinette Cynara
virginia antoinette cynara
2201752565
Jenjang
Strata 1
Program
International Marketing
Fakultas
BBS Undergraduate Program
Judul Skripsi
INFLUENCE OF K-POP GROUPS AS BRAND AMBASSADORS AND THE FORMATION OF PERSONAL BRANDING BASED ON HALLYU TRENDS ON BRAND IMAGE-MEDIATED PURCHASE DECISIONS IN THE FOOD AND BEVERAGE INDUSTRY
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