ADITYA BRIAN ANNAHR

2201752836
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
THESIS TITLE THE EFFECT OF BRAND IMAGE, PRICE, AND ELECTRONIC WORD OF MOUTH ON CUSTOMER PURCHASE INTENTION GENERATION Z IN ONE OF THE ONLINE STREAMING SERVICE APPLICATIONS DURING THE COVID-19 PANDEMIC IN JABODETABEK (CASE STUDY: NETFLIX)
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