YESICA SIH KINANTI

2201755926

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE EFFECT OF SOCIAL MEDIA MARKETING, CELEBRITY ENDORSER AND ONLINE REVIEWS ON BRAND IMAGE IN THE SKINCARE INDUSTRY ON INDONESIAN E-COMMERCE (STUDY ON GENERATION Z AS SKINCARE USERS IN JABODETABEK AREA)