FELICIA ALFINA TANTRA

2201759230

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE MAKE IT BATTER'S BUSINESS DEVELOPMENT USING THE ANALYSIS OF THE EFFECT OF E-WOM, PRODUCT PACKAGING, PERCEIVED QUALITY, AND BRAND AWARENESS TOWARDS THE PURCHASE INTENTION OF ONLINE DESSERT PRODUCTS IN SOCIAL MEDIA