LIVIANA FIVINDAH

2201759855
Degree Strata 1
Program/Study Program International Marketing
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE EFFECT OF CELEBRITY ENDORSEMENT AND PRODUCT PLACEMENT ON PURCHASE DECISION IN THE INDUSTRY THAT SHOWN IN K-DRAMA (CASE STUDY: GEN-Z IN JAKARTA)

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