OEI, CHRISTIAN IVAN SUTANTO

2201762446
Degree Strata 1
Program/Study Program Business Creation
Faculty/School BBS Undergraduate Program
THESIS TITLE SAIDO'S BUSINESS DEVELOPMENT WITH AN ANALYTICAL APPROACH TO THE RELATIONSHIP BETWEEN CELEBRITY ENDORSEMENT AND E-WOM TOWARDS THE PURCHASE INTENTION OF FASHION ACCESSORIES PRODUCTS ON SOCIAL MEDIA INSTAGRAM
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