WILLYAM KERTAJAYA

2201781855

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE VRUITE BUSINESS DEVELOPMENT THROUGH ANALYSIS OF THE EFFECT OF PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING AGAINST PURCHASE DECISION IN THE HEALTHY FOOD AND BEVERAGE INDUSTRY IN COVID-19 ERA