IVAN FADHILAH PRAMANA PUTRA

2201790115

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYIS OF THE INFLUENCE OF PERCEIVED VALUE, WORD OF MOUTH, BRAND TRUST, DIGITAL MARKETING, AND CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF FLYPOWER BADMINTON SHOES IN INDONESIA