JONATHAN KEVIN

2201791401
Degree Strata 1
Program/Study Program International Marketing
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE THE INFLUENCE OF GREEN MARKETING TOWARDS BRAND IMAGE AND PURCHASE DECISION ON GENERATION-Z CONSUMERS. CASE STUDY: CONSUMERS OF PT. KREASI SEMANGAT MUDA (BONVIE)

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