JANICE SAMANTHA GUNAWAN

2201798710
Degree Strata 1
Program/Study Program Business Creation
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE JANICE SAMANTHA INFLUENCER SERVICE BUSINESS DEVELOPMENT USING INFLUENCER ENDORSEMENT (PGC) AND CONSUMER REVIEW (UGC) ANALYSIS APPROACH ON PRODUCT PURCHASE INTENTION ON TIKTOK

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