SARAH AZALIA PUTRI HARLA

2201799455

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE INFLUENCE OF THE HASHTAG 'KEREN TANPA NYAMPAH' CAMPAIGN ON CUSTOMER'S ENVIRONMENTALLY FRIENDLY LIFESTYLE (STUDY OF THE BODY SHOP INDONESIA INSTAGRAM FOLLOWERS)