BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 72
YUNITA ZANET RAHMASARI
YUNITA ZANET RAHMASARI
2201811611
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
THESIS TITLE
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND BRAND IMAGE ON CONSUMER BEHAVIOR OF KOPI JAGO: A STUDY ON CENTRAL JAKARTA WORKERS