BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 66
QINARA NURACHMAH HARAHAP
QINARA NURACHMAH HARAHAP
2201825226
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
Campus
BINUS
@ Alam Sutera Campus
THESIS TITLE
THE EFFECT OF ONLINE RATING AND REVIEW ON CUSTOMER PURCHASE INTENTION IN SHOPEE MARKETPLACE (QUANTITATIVE STUDY ON @SHOPEE_ID INSTAGRAM FOLLOWERS