NATHASYA EMANUELLA GUNAWAN

2201832276

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF INNOVATION AND MARKET ORIENTATION THROUGH BUSINESS DEVELOPMENT STRATEGIES ON UMKM IN INDONESIA IN THE MIDDLE OF THE COVID-19 PANDEMIC CONDITIONS ( CASE STUDY OF UMKM IN PASAR LAMA TANGERANG )