GALIH MAHA PUTRA BUANA

2201837314

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE EFFECT OF INFLUENCER MARKETING ON ERIGO'S BRAND AWARENESS IN INDONESIA'S GENERATION Z (STUDY ON NEWYORKTAKEOVER 2021 CAMPAIGN ON ERIGO'S TIKTOK ACCOUNT)