MUHAMMAD JODDY AL AJIB

2201842554

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE ANALYSIS OF THE EFFECT OF EWOM (ELECTRONIC WORD-OF-MOUTH) AND BRAND IMAGE ON INTENTION TO PURCHASE SKINCARE PRODUCTS THROUGH E-COMMERCE IN JABODETABEK