TENGKU MARIO HERLANGGA

2201849296

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE ANALYSIS OF THE EFFECT OF ONLINE BRAND COMMUNITY ON ONLINE PERCEIVED BRAND REPUTATION AND BRAND TRUST AND ITS IMPACT ON BRAND LOYALTY OF COFFEE SHOP BUSINESSES IN TANGERANG CITY