LEVIN JOSE SANTOSO

2201852353

Degree Strata 1

Program/Study Program International Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF PERCEIVED VALUE AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY (CASE STUDY: PT. CITRA ELITE BERSAMA (AS AN INDEPENDENT MARKETING OFFICE OF PT. PRUDENTIAL LIFE ASSURANCE))