DANDY RAMADHAN NURHIDAYAT

2201865293

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE INFLUENCE OF DIGITAL MARKETING STRATEGY ON ATTITUDE DIGITAL MARKETING AND ITS IMPACT ON PURCHASING DECISIONS FOR GEN Z FASHION PRODUCTS IN BANDUNG CITY