MUMAMMAD KEVIN PRADANA

2201866642

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE INFLUENCE OF PRODUCT PLACEMENT TOWARDS TEHBOTOL SOSRO TAWAR'S BRAND AWARENESS ON DEDDY CORBUZIER'S YOUTUBE SUBSCRIBERS (A CASE STUDY ON THE #CLOSETHEDOOR PODCAST ON DEDDY CORBUZIER'S YOUTUBE CHANNEL)